Introduction:
The role of leaders in any organisation is to form a corporate identity which will enable the company to compete and be recognized. Corporate identity is usually defined by a mission statement, which sets any business apart from rivals and main competitors. Campbell who wrote a book on ‘a sense of mission’ argues that a mission statement needs to reflect purpose, strategy, values and behaviour standards.
Transforming organisations towards successful competitiveness: The dual leadership rules:
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Today's company May have the following characteristics |
Role |
Tomorrow's company Should have the following characteristics |
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Bottom-up 'operations push' strategy or no clear strategy at all
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Formulate a clear vision and strategy |
Clear top-down 'vision-driven' strategy |
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Ineffectual 'custodial' board |
Compose and lead an effective board |
Strong board capable of helping the chairman to 'set the drumbeat' for the company |
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Unclear basic policies and weak 'cultural value' signals |
Set a new 'drumbeat' of basic values, policies and priorities |
Cultural values are visibly and constantly enacted by the chairman and all board members |
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Benchmarks and standards are internally set and aim for incremental improvement |
Appoint an MD with a clear mandate to develop new business strategies and operating plans with demanding targets and standards |
Benchmarks capture the best external practice and aim for order-magnitude improvement |
