Introduction:
As with any decision a company must make, the better the data and infor-mation available to understand the situation and evaluate options, the better the decision. Data collected on the key indicators during the year are used to evaluate progress on the plan.
Data and information:
For a decision on where to focus the company's resources, the sources of data might include the follovving:
Typically, the data provided include performance on key measures över the past year, results of competitive comparisons and benchmarking studies, survey results, and perceptions and ideas about current and fu-ture capabilities.
Senior executives and others involved in developing the plan use ali these data to establish corporate goals, objectives, strategies, action plans, and key indicators. Data collected on the key indicators during the year are used to evaluate progress on the plan.